The number of women in the transport and logistics industry remains low with less of them in management positions as the industry is typically described as a ‘non-traditional’ employment pathway for women. Women are predominately employed in support functions in areas of finance, information technology, communications, human resources, business development, procurement, quality and risk management.
Furthermore, the existing opportunities for more women to work in the industry are often limited by the attitudes and behaviours of most men who maintain unfair gender discrimination practices in the workplace and causing barriers to entry for women. “However, we have seen several market developments creating viable opportunities to include women in the sector. The transformation is driven by an increase in women owned logistics businesses and the desire for women to pursue educational qualifications in logistics,” says Siphokazi Matsha, Go-Girl Logistics Founder and Managing Director.
Driven by aspirations to be a businesswoman like her mother, Matsha founded Go-Girl Logistics, a full-service logistics company in 2018 and started as a driver, sales consultant and even a bookkeeper before she could call herself Managing Director in order to understand what it takes to run a business with limited resources and support.
With over a decade of experience in the industry having held various positions within supply chain, logistics, warehouse and distribution at companies including SAB and Coca Cola, Matsha has built her business from nothing with the mission and purpose of offering her expertise, knowledge, experience, passion, and skills in a male dominated transport and logistics industry.
Matsha believes she has a significant role play in empowering women within the logistics sector through hiring, training, and development of women to leadership positions. “I have a significant role play in empowering women within the logistics sector through hiring, training, and development of women to leadership positions. The transformation in the industry needs to be driven by women as we are strong collaborators, and our enhanced ability to communicate and connect with others is vital in a marketplace defined by complexity, disruption and change,” adds Matsha.