Truecaller rolls-out AD platform for brands in Africa


Truecaller, one of the leading communication platforms in the world, today announced that it will start rolling out its ads platform in Africa, Truecaller Ads.

Brands will now be able to utilize the Truecaller app to reach more than 40 million users in Africa.

Truecaller launched contextual advertising for brands last year, using its Call Intent based advertising, and has registered significant success in this space. To date, the company has been focusing in India, and been working closely with Google Sales Team to scale its business.

The daily impression on Truecaller’s ad platform has grown with over 200% during the last six months. Key growth markets include: Egypt, Nigeria, Kenya, South Africa, Ghana and Morocco. Regions like Nigeria and Egypt are seeing more than 5 million impressions per day, and the latter 15 million impressions.

We are very excited to start rolling out our highly anticipated mobile ad platform in Africa. In today’s digital era where consumers spend a considerable amount of their time on their mobile devices, it’s time to engage with consumers in the most concerted manner for the mobile-first community. We are confident that our unique and innovative ad solutions will deliver excellent results and awareness for Brands in Africa as it already successfully has in other areas,” says Ted Nelson, Chief Commercial Officer at Truecaller.

The increased traction comes from Truecaller’s constant innovation to make user communication seamless, which has resulted in existing advertisers deciding to continue investing their marketing budget in Truecaller’s ad platform. Early successful campaigns for global brands like Huawei, Sony, Motorola, and Lipton has been trialed in Africa. are the first partners in Nigeria to get onboard utilizing Truecaller Ads.

“It’s a great opportunity for us to roll out with Truecaller as its first advertising partners in West Africa. As a young and dynamic company, we pride ourselves on being disruptors for the Automotive Industry. We believe it’s time to change the car selling behavior in Nigeria and West Africa at Large to compete with the international scene and we believe that Truecaller will give us the ample opportunity to target our Niche Market” says Etop Ikpe, Cars45 Nigeria Chief Executive Officer.

CARS45 is a Nigerian Tech start up currently changing the way Nigerians sell & buys cars. Cars45 currently has over 15 centers spread across Lagos and Abuja.

Truecaller Ads is available to buy programmatically via Doubleclick Bid Manager. For more information visit


About Author

Thabo Mphahlele is the BizNis Africa Head of Sales and Marketing. Mphahlele was previously MultiChoice Production Support Analyst responsible for developing and monitoring applications. In addition, Mphahlele develops and automates batch scripts and is responsible for the daily infrastructure maintenance at MultiChoice. As a Production Support Analyst, he is responsible for incident analysis solving , developing and constructing business reports for SQL and Oracle and implement change controls for the business. Additional responsibility includes monitoring system performance via SOA, Kibaba (Elasticsearch), H.P BSM, HP Sitescope. Mphahlele is responsible for creating infrastructure performance reports through HP Ops Analytics, monitoring payments via Splunk and in-house built-in tool and disaster recovery simulation and testing. At Nashua Mobile, he was responsible for application development and enhancing the web sites At South West Gauteng College, he was the IT Technician and Network Administrator. During his tenure at Double Digit Media, he was he focused on application and web site development for new and existing clients Mphahlele contributes as a Content Manager for BizNis Africa.

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