Toshiba offers 2014 PC industry trends


What are some of the trends that you see defining computing in the next 12 months?

The trends for 2014 will see continued growth for Tablets with both Android and Windows 8.1 OS, alongside thin and light notebooks, hybrid/convertible notebooks and 4k screen resolution notebooks.

There will also be a notebook refresh in the business-to-business segment (B2B), and there’s the ‘Internet of Things’ which includes devices that are now able to communicate like Smart Watch, Smart Glasses, Ear Plugs, Tooth brushes, and even tennis rackets that will start hitting the market towards the last quarter of 2014.

Modern day computing is characterised by increasingly shorter product lifecycles. How does Toshiba plan to keep up with this relentless pace in 2014?

Mobile computing has always had shorter lifecycles for the last ten years. A sell-out based strategy will ensure better management of inventory and lifecycle.

Tablets underwent a true transformation in 2013. Is there room for any more innovation in this space and if so, where do you see this change coming from?

Tablets will be more powerful in terms of its computing power, screen resolution and variation in sizes including 7 inch, 8 inch, 10 inch and 13 inch, whilst voice and gesture control will be the next trend in Tablets.

2013 also saw the emergence of a completely new product line, the hybrid/convertible PC. How do you see this segment developing this year from a Toshiba perspective?

Hybrid/convertible notebooks will be the next wave in mobile computing. This should comprise around 30 per cent of total notebook market towards the third quarter of 2014 as the demand increases and prices stabilise to a reasonable level.

The tablet is developing from a consumer gadget to an enterprise device with superior specs and productivity apps. What is Toshiba’s range of tablets in this respect?

Toshiba will be launching a wide range of Tablet portfolio in Windows 8.1 segment, which are ideal for the corporate and enterprise segments.

A hyper-competitive industry translates into very thin margins. How does Toshiba plan to survive this ruthless market landscape?

Overall, businesses can focus on the following to address a hyper-competitive industry:

– Keep the costs low, better management of variable expense and fixed expenses
– Keep a low channel inventory
– Reduce days of inventory
– Focus on sell out driven operation
– Add value by offering services in warranty and consultancy to small and medium business (SMB) segments


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