Thebe Ikalafeng


Thebe Ikalafeng, born in Kimberly, South Africa, is the foremost global African branding advisor and author.

Ikalafeng has been named one of the 100 Most Influential Africans by the respected New African Magazine.

Ikalafeng he has been to over 50 countries across Africa and the world and worked on over 100 brands, gaining an incomparable perspective and knowledge on building brands and reputation.

A transformational brand architect, over the years he has led the development of leading African nation, city, corporate, consumer, political and institutional brands that shape the African brand and reputation, such as Brand Ghana and Brand South Africa, Transnet, Universities of South Africa (UNISA) and Botswana (UB), Zambia’s Zanaco Bank, Africa Green Revolution Forum in Tanzania, and the successful political branding campaigns for Presidents Atta Mills and John Mahama of Ghana in 2008 and 2012 respectively.

Ikalafeng is a non-executive director of Mercantile Bank Holdings, Brand South Africa, WWF South Africa, South African Tourism and chairman of Brand Finance Africa, a division of Brand Finance and Director of Brand Council of South Africa. He has served on all notable industry bodies. He is the Founder & Chairman of the Brand Africa and Public Sector Excellence initiatives.

Prior to establishing Brand Leadership over 10 years ago, Ikalafeng distinguished himself as a board member and Chief Marketing Officer for Nike Africa, earning over 75 local and global awards, including the 10 Cannes Lions and the Institute of Marketing Management’s Marketing Company of the Year Roll of Honour.

Under his leadership, Brand Leadership has been recognized as Marketing Services Agency of the Year in 2008 by Fin Week (South Africa) and with several global awards for Effective Brand Transformations in 2011 by REBRAND 100 US
He has been recognised as one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision makers in Southern Africa and one of the Top 10 Africans to follow on Twitter by How We Made It In Africa, and earned a Marquette University/American Marketing Association “Award for Marketing Excellence.”
Ikalafeng is widely recognized and respected in Africa and the world, and has been featured in global and Africa media such as CNN, BBC, CNBC Africa, African Business and New African and quoted globally in matters related to branding, reputation and Africa.

Ikalafeng holds a BSc and MBA degrees from Marquette University in the US, completed executive education at Wits Business School and Harvard Business School and qualified as a Chartered Marketer South Africa.

Ikalefeng advices, teaches, writes and speaks globally in commercial, political, nation and personal branding and reputation related matters.


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