The event, scheduled to be held on, 28 October 2013, between 17h00 to 19h00 CAT at the The Innovation Hub Conference Venue, Pretoria, South Africa.
Discussions with the experts will be moderated by McLean Sibanda, CEO of The Innovation Hub.
An entrepreneur thinks big. An entrepreneur immediately envisages commercialising his/her technology globally, capturing 100% of the market share and building a multi-national empire.
But successful and sustainable commercialisation begs a more practical IP strategy built firstly on securing ownership of your IP and protecting it.
Identification of the most effective means of commercialisation, be it through licensing, assignment, creating a spin-out company, entering into partnerships and collaborations, will impact significantly on the lifetime of your commercialised technology and the revenue it is capable of bringing into the business.
A number of critical factors play a role in identifying the most effective means of commercialisation including the competitive landscape for that field, freedom to operate, the available resources in your business, exchange control regulations and market strategy.
Effective commercialisation is also built on a backbone of having essentials such as agreements and confidentiality measures in place. The IPR Act has introduced important conditions in South Africa for the commercialisation of IP that is the result of publicly funded research, amongst these an obligation on the recipient of the funding to make best efforts to commercialise the IP.
Join Innov8 as the forum explores the lion’s den that is IP commercialisation.
Here is an opportunity to learn and share experiences with the Intellectual Property experts and entrepreneurs who have commercialised their products. The panel will cover the following topics:
1. How do you explore presales (Lead generation, market segmentation)?
2. How to address legal concepts: Due diligence and Contract drafting?
3. How to further develop IP negotiation and deal making?
4. How to test IP Commercialisation?
Innov8 has invited some of South Africa’s heavy weights in the Intellectual Property to share their views on this topic:
The expert panel includes:
Dr Walter Smuts is the founding member of Expertron, a company specializing in new product development for information and communication systems, with a focus on applications utilizing technologies at the convergence between mobile (GSM) and conventional data networks (the Internet). He has a bachelors and a Master’s Degree in Electronic Engineering from the University of Pretoria and a PhD at the University of the Witwatersrand.
Brian Mphahlele is an au fait Intellectual Property management and Commercialisation specialist with experience spanning 9 years. He graduated from Wits University and University of South Africa with degrees in Science (Microbiology and Biotechnology) and Law (LLB), respectively. He also successfully completed University of Emory Goizueta Business School Executive Education programme.
Rapelang Rabana is a co-founder of Yeigo Communications- an innovative Cape Town based company that conceived, designed and developed some of the world’s earliest mobile VoIP applications and a Technology Top 100 company. Rapelang was selected as a Global Shaper by the World Economic Forum and was invited to join the Annual Meeting in Davos 2012, listed by Forbes on the 30 under 30 – Africa’s Best Young Entrepreneurs, and listed by Oprah Magazine on the ‘O Power List’ for 2012 She has a B.Bus.Sci (Computer Science) degree from the University of Cape Town.
Dr Nicolaas Duneas is a registered medical biological scientist located at the Innovation Hub, Pretoria, South Africa. He attained his BSc (Honours) in Biochemistry, and MSc in the field of biotechnology. His PhD studies (1994-1997) at the department of Orthopeadic Surgery (University of the Witwatersrand was on the topic of bone regeneration using osteogenic growth factors. Inspired to become a technology entrepreneur, in 2002 he decided to incorporate Altis Biologics (Pty) Ltd, a company specializing in biotechnology and tissue engineering of bone.
York Zucchi is a Swiss investor and entrepreneur in Africa since 2007. Failed banker. Founder and Chief Coffee Drinker at HELLO HEALTHCARE, a primary healthcare group whose aim is to become Africa’s leading healthcare company. LinkedIn profile: www.za.linkedin.com/in/yorkzucchi
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