Technology fails to improve competitive positioning for global companies

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New research published today by Dimension Data reveals that technology has failed to improve the competitive positioning of global organisations.

This is one of the key findings in their 2016 Connected Enterprise Report.

The Report provides an overview of the state of ¹collaboration implementation strategies, and highlights trends and disruptions in enterprises across the globe. The findings are based on a study of 900 participants in ²15 countries, and participants include IT directors, CIOs and line of business managers working in organisations with over 1,000 employees.

According to one in five organisations polled, collaboration technology had failed to improve their competitive positioning. However 87% of organisations said the use of collaboration technology had improved teamwork, and 88% of enterprises had accelerated decision making.

Jay Reddy, Dimension Data Executive for Customer Experience and Collaboration in Middle East and Africa, says that apart from improving employee productivity and teamwork, the research indicates that more organisations are turning to collaboration to drive new revenue and sales.

“Some 14% – the second highest number of respondents in the Report – said improving sales is the top goal of their collaboration strategy, while one in three organisations said increased sales was among the three most important ways of measuring the success of their collaboration projects,” Reddy.

“Enterprises have had varying degrees of success when it comes to the improvements that the use of collaboration technology was intended to provide,” explains Brian Riggs, Ovum Principal Analyst for Enterprise Services.

“They’ve become adept at improving teamwork and productivity, partly because they can work directly with employees to make this happen. But leveraging collaboration to improve competitiveness or streamline business processes can be a lot more complicated. It involves larger changes to how the company does business, and its role within its industry. These changes can take significant time and effort to achieve.”

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Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email: news@biznisafrica.co.za

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