Globally, Market Reports World predicts the luxury beauty market will grow by 7% every year to reach USD 14 billion by 2026.
“Locally, we are seeing strong growth across the category. It is clear that South Africans enjoy indulging in quality when it comes to beauty products,” says Julie-Anne Walsh, TakeALot Chief Marketing Officer.
Luke Jedeikin, Superbalist.com co-CEO says the convenience of shopping for beauty products online and the option to collect via a pickup point or have items delivered to the door holds very strong appeal for time-tight shoppers.
Since merging with Spree in 2018, Superbalist has expanded its offering in the fashion space and the addition of luxury beauty will be a popular addition for shoppers.
“We’ve taken care to partner with the best brands in the beauty space, so we are really excited with the diversity and quality we are offering,” says Jedeikin.