Samsung What If I Can campaign powers up the Internet


Samsung Electronics Africa has launched the What If I Can campaign, in order to tackle energy challenges, including connectivity to power the internet for under-served areas across Africa.

The What If I Can campaign is all about the power of a human step.

Samsung collaborated with a UK-based company called Pavegen by laying a 68-tile walkway, situated in Sandton City, Johannesburg.

These tiles have the ability to collect kinetic motion and store this as energy. In addition, the walkway consists of an interactive data screen displaying a leaderboard of real-time footfall data and providing an immediate visual payback.

“Education relevance and internet connectivity are imperatives to contribute towards future socio-economic growth in Africa,” says Ntutule Tshenye, Samsung Electronics Africa Director of Public Affairs and Corporate Citizenship.

“We feel that a consumer facing campaign such as What If I Can is both complementary and even gives credit to our innovate solutions such as Solar Powered Internet Schools and Solar Powered Digital Villages that work to empower people by delivering revolutionary solutions designed to overcome local challenges and take communities into the future,” he says.

During the first 20 days of the campaign, the steps taken by participants will be accumulated to reach at least 400 million steps. This will contribute to the installation of a Samsung Solar Power Generator at the recently launched Revolutionary Britehouse Got-Game Digital Hub at the Sunrise Secondary School in Diepsloot.

“Britehouse Got Game is a place of unlimited possibilities, dictated by communities own requirements,” says Scott Gibson, Britehouse CEO.

“There is no limit to Britehouse GOT-GAME’s potential or what it can bring to the community. Because it is replicable, it reduces the cost, time, and effort needed to make an immediate difference.”

Power steps

Sandton City’s main passage receives a monthly footfall rate of over two million footsteps. The energy stored from shopper footfall will contribute towards benefiting underprivileged communities in Africa, aiming to prove that even the smallest action of movement can make a huge difference to standards of living across the world.

To extend participation beyond the Sandton City walkway, Samsung has created a simple step-counting mobile application allowing thousands of ordinary citizens across Africa to power solutions that benefit the less fortunate by simply walking. This application can be downloaded from the Google Play Store and is available on all android devices.

The Campaign runs from March until the end of May 2015. Participants across Africa will compete against each other to take the most steps and Samsung will match every contribution with a further 1000 steps. The country generating the most steps at the end of the first part of the campaign will earn a Samsung Solar Powered Internet School for a deserving community in that country.


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