The SABC recently launched its latest SABC Audience Services Campaign to South Africans, using television, radio, print and cinema advertising to get the message across.
The campaign’s main objective is to inform South Africans about the plethora of convenient TV License pay points available to consumers.
Having over 10 000 nationwide outlets to pay or renew domestic or business TV licenses, the SABC has successfully made this task more convenient than ever.
Consumers don’t have to change their schedules or routines or go out of their way to find somewhere to pay and renew their TV license, the pay points have been made available nationwide.
Consumers who pay or renew their household television licenses at any of the retailers between 14 February and 31 March 2014 stand the chance to win one of twenty R10,000 shopping vouchers. Terms and conditions apply. Consumers can visit tvlic.co.za for more information and competition rules.
Jacques Coetzee, Marketing Manager of SABC Audience Services Division says, “This campaign aims to offer a fresh and entertaining way to inform consumers that their entertainment ticket or TV License is available in store today. The campaign also focuses on how all South Africans can make a difference to the lives of millions of their fellow citizens – simply by paying their TV license”.
The income generated from TV Licenses goes towards SABC’s Public Service Radio Stations as well as SABC1 and SABC2, to supplement advertising revenue, in order to produce local content.
Commenting on the creative approach, DDB’s Executive Creative Director, Liam Wielopolski, says, “People are in at least one of the TV Licenses pay points everyday of their lives. Out of all the pay points, consumers are more likely to be in the supermarkets on a daily basis versus the banks and furniture stores which are more occasion driven visits. With that said we opted to lead with the supermarkets in the TV commercial and in the print advertisement. Being able to pay your TV License at over 10 000 outlets means entertainment is at the store. We wanted to bring this insight to life by recreating much-loved movie moments in the store environment and enable consumers to experience the world of entertainment brought to you by paying your TV License.”