Ringier Africa Digital Publishing (RADP) further expands its news and media portfolio by entering into a digital content license agreement with The New York Times News Service (www.NYTimes.com) and Syndicate, the licensing and syndicate division of The New York Times.
RADP will publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria.
Pulse informs and entertains Africa’s mass and mobile population with a reach of 100 million people every month.
“Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and our newly launched mobile app,” says Tim Kollmann, RADP Managing Director.
“Ringier is constantly reaching out to new opportunities to strengthen its position as an innovative and leading digital publisher. We are excited about this cooperation with The New York Times. We see a lot of great potential in the product and its further growth opportunities on the continent. The inclusion of New York Times journalism comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African digital publishing network,” says Robin Lingg, Ringier Africa and Asia Chief Executive Officer.
“Ringier has a deep understanding of the digital space and is the ideal partner to help us bring The New York Times voice to sub-Saharan Africa. We are delighted that this agreement will expand the reach of our journalism to new readers,” Michael Greenspon, The New York Times News Services and Print Innovation General Manager.