Three students from marketing and branding school Red & Yellow have passed the annual assessment by The International Society of Typographic Designers (ISTD), securing them membership in this prestigious global association.
The three students are Sarah Gregg-Macdonald (pass with merit), Melissa Raath (pass with merit) and Jean-Luc Boulanger (pass).
ISTD – a professional body run by and for typographers, graphic designers and educators – is an international association that establishes, maintains and promotes typographic standards.
Its annual Student Assessment has offered students the opportunity to gain ISTD membership since 1975 and is recognised as one of the most significant benchmarks in this discipline.
Each year, the ISTD assesses hundreds of students’ work across the world in an effort to encourage the practice of excellent typography and to emphasise its importance. The assessment is run each year in England, Ireland, the Middle East, South Africa and Australasia.
“We are delighted that our students have been invited to join ISTD,” says the Red & Yellow School’s Carmen Schaefer.
“This is a challenging international assessment that demands amazing typography skills, so their success places them among the best in their field in the world.”
“Typography is an essential skill for any designer. Studios and agencies in South Africa are increasingly looking to hire students who show an ability to communicate messages through good typography. It is wonderful, for that reason, to see a strong commitment to growing typographic skills in the country from schools such as Red & Yellow,” says Tiffany Turkington Palmer, ISTD’s education officer for South Africa.
“This was the first year that Red & Yellow School have entered student projects into the scheme and the assessors were impressed with the overall standard of work from the institution, as well as the attention paid to typographic detailing. We congratulate Red & Yellow on the results this year and look forward to its continued involvement in the ISTD assessments in the future,” concludes Palmer.