Rectron, a distributor of computers, peripherals and accessories have announced the launch of a new look to their logo, setting the scene for great things to come for the company. The new logo for Rectron was officially launched on the 24th of October 2013 to over 600 loyal customers and vendors in attendance at Rectron’s annual Johannesburg road show.
“The past two years have shown significant growth and change for Rectron, where our committed management team and focused staff compliment have taken the Rectron offering to new heights,” says Lindi Shortt, Rectron South Africa Managing Director.
“Rectron will continue to change and adapt towards the needs of our customers. In challenging times it is imperative that we offer our loyal customer base opportunities to help them sustain and develop future business opportunities.”
Rectron has traditionally been known as a key distributor in the components space, but recent developments and new product ranges have allowed the company to offer a broader spectrum of solutions and services to its dealer base of over 7000 customer’s country-wide.
The changes in the company over the past two years can be reflected in the people that work for Rectron and it is for this reason the company believed that its journey would not be complete without a new look and feel to their logo. Rectron went about the process by including all staff in the choice, where the end result is one chosen by the staff at Rectron.
“The Rectron philosophy is ease of doing business and we believe the logo reflects this. The new logo and look and feel at Rectron promises to deliver exciting and new opportunities for the company, existing customers and prospects,” concludes Shortt.