Q&A: What is FilePounder?


Tell me more about FilePounder?

As South African businesses continue to expand across digital and geographical realms, business owners are beginning to feel the full impact of big data. From managing multiple suppliers in an online store to collating customer information across multiple business branches, it is clear that manual processes of managing this data is no longer optional. FilePounder came from the original need to integrate old school AS400 with modern web services, hence the name: FilePounder. Since then though we’ve focused on our mission of “making integration simple” and have become a fully featured integration and data processing platform suitable for mid to enterprise size clients. Built on AWS cloud, the platform offers flexibility around optimising data integration. AWS solutions such as Elastic Beanstalk and Elastic Container Services allows FilePounder to offer customers a scalable and load-balancing solution to handle different volumes of data. For example, an online store may experience a peak of visitors during the recent Valentines Day rush.

What differentiates you in the market?

Our flexibility, simplicity and pricing. As mentioned, AWS Elastic Beanstalk and Elastic Container Services allows us to simply upload our code and it automatically handles the deployment, from capacity provisioning, load balancing, auto-scaling to application health monitoring. We have the only integrated solution that handles the Flex & Friction of integration between different systems and services making it drastically simpler to manipulate data on the fly. Our predefined connectors as well as rich configuration and management environment means you don’t need high level technical skills to optimize complex integration and workflow tasks. The containerized deployment model is also unique, allowing organizations to run fully in the cloud, in their own environments or a hybrid of both with minimal cost. This allows for data protection and scalability not provided by other iPaaS players.

Can you give practical examples of how you optimise data integration?

We work with several US financial providers who have large scale, but antiquated policy and customer management systems. We provide modern integration interfaces, reporting and analytics allowing us to unlock value that was trapped within these systems. Our reusable solutions allow for our US partners to unlock their own value by creating verticalized products that can be re-implementied with a much lower cost and greater return for them.

On the e-commerce side, we provide the tools for organizations who manage stores and need to get data from suppliers and from different ERP systems to truly provide great experiences for their customers. This streamlines operations and provides them the security of knowing that different data types and volumes can be easily managed.

Our large fast food client uses FilePounder to optimise processes across their organization. A lot of manual work was being done to reconcile a host of different stores and systems. We provided tools to automatically synchronise and reconcile data across the group leading to large savings and better governance.

How do you leverage AWS cloud?

We use a range of AWS services (EC2, Elastic BeanStalk, ECS, Fargate, S3, SQS, ElastiCache…) to power FilePounder. AWS’s stability and flexibility have enabled us to provide a high quality service to our customers.

Amazon EC2 provides resizable compute capacity in the cloud and makes web-scale computing easier, while AWS Fargate is a compute engine for Amazon ECS that allows you to run containers without having to manage servers or clusters. Data optimisation is made easier through the combination of AWS solutions.

Why did you opt for AWS?

We were originally on Azure, but moved to AWS since they provided a better range of services, better security and stability.

Filepounder will be participating in the upcoming AWS Pop-up Loft Johannesburg – a temporary free co-working space where anyone can stop by to hang out, network, get technical advice from AWS experts or take part in a range of activities aimed at finding out how AWS can help to boost their business.

Located in the central hub of Sandton, the AWS Loft will host a packed programme of sessions covering a range of topics including Containers, Artificial Intelligence and Machine Learning. The event will also have AWS Solutions Architects on hand to provide attendees with the guidance.


About Author

Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email: news@biznisafrica.co.za

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