PwC launches Japanese office to facilitate investment on African continent

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PwC has launched a Japanese-Africa desk to facilitate investment, partnerships and improve links between businesses in Africa and Japan.

“Japan is a key investor and long-term partner across the African continent. Enquiries to enter the market, expand presence across the continent and grow business activities have increased recently,” said Simon Venables, PwC Japanese Business Network Leader in sub-Saharan Africa and Corporate Finance Partner.

The Japanese desk is the newest addition to PwC’s international business services, which are manned by multidisciplinary teams of specialists. These international business centres provide a wide range of services for companies operating in South Africa and those operating outside of the country.

PwC’s Japan Desk has two key objectives. The first is to assist Japanese companies with their business interests in Africa. The second is to advise non-Japanese companies that make investments into or trade with Japan. Within the PwC global network, we have also formed the JBN (Japanese Business Network), a diverse group of professionals dedicated to creating a bridge between various countries and Japan. Both Japanese and local professionals provide support to Japanese companies that plan to expand into the international market.

Historically, Japanese entities have made good long-term partners in Africa. They develop skills, have high standards in governance, and focus on developing long-term sustainable business models. Japan is among one of the top investors in South Africa with over 280 companies. At the 2016 Tokyo International Conference on African Development (‘TICAD VI’), Japan’s Prime Minister Shinzo Abe pledged to invest $30bn in the African continent. Since TICAD VI a number of Japanese companies have looked at investing in South Africa and East Africa.

More recently, at the Japan-Africa Public-Private Forum in Johannesburg, South African President Cyril Ramaphosa called on Japanese companies to accelerate investment in Africa. Africa’s exports to Asia as a whole are estimated to be worth around $64bn of which Japan accounts for around $8.3bn.

PwC’s Japanese desk works from our office in Johannesburg, helping clients to overcome increasingly complex matters. These include financial reporting, taxation, doing deals, human resources management, supply chain, sustainability, legal and regulatory compliance as well as risk management. Using our vast network, we are also able to work alongside investors who operate in multiple jurisdictions, enter new markets or sectors, and transform their organisations to meet the needs of tomorrow.

Our team includes senior people well versed in working with Japan and international investors, and secondees from our Japanese practice who work closely with our colleagues in the Japanese firm. We provide services to a large number of Japanese clients in Africa, spanning a wide variety of sectors including agriculture, consumer, manufacturing, financial services, healthcare, infrastructure, power and trading houses, and technology.

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Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email: news@biznisafrica.co.za

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