Pharma Dynamics Generics Firm appoints new CEO


Paul Anley, Pharma Dynamics Founder has resigned as Chief Executive Officer and has named Erik Roos as the company’s new CEO.

Anley, who started Pharma Dynamics in 2001, has driven the company’s meteoric rise to national recognition and prominence. Pharma Dynamics is now SA’s biggest distributor of cardiovascular medicine and ranks as the third largest generic pharmaceutical company in the country.

Following the full purchase of Pharma Dynamics in April 2015 by the Lupin Group, India’s third largest pharmaceutical company by total sales, Anley will step down as CEO at the end of March 2016, but will remain a non-executive Director.

Erik Roos, former CEO of Mylan South Africa, will take over the reigns as CEO of Pharma Dynamics with effect from 1 April 2016.

Commenting on the announcement, Anley says Pharma Dynamics is ideally positioned to continue the sales momentum into the next phase of its growth.

“The company has an experienced management team, an extensive and strong sales force, and an enviable brand image and corporate reputation. This, combined with what could be the largest product pipeline in the industry, will ensure its continued success,” says Anley.

Roos vision for Pharma Dynamics is to sustain success and remain the fastest growing generic pharmaceutical company in SA by identifying unique future product portfolios to bolster established lines, tightening distribution and logistics in the face of exchange rate challenges and investigating the feasibility of establishing local manufacturing and packaging facilities.

He aims to break into additional therapeutic areas, such as oncology and biosimilars to boost Pharma Dynamics’ already strong position in the cardiovascular, central nervous system and over-the-counter categories.

The company is also well established in Namibia and has successfully registered various dossiers in the Southern African region.

“I am looking forward to shaping the future of our company together with an excellent local and global team. We have strong brands and technologies, leading positions in many healthcare classes in SA and with Lupin around the world. Building on this foundation, together, we will successfully lead Pharma Dynamics into the future,” concludes Roos.


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Thabo Mphahlele is the BizNis Africa Head of Sales and Marketing. Mphahlele was previously MultiChoice Production Support Analyst responsible for developing and monitoring applications. In addition, Mphahlele develops and automates batch scripts and is responsible for the daily infrastructure maintenance at MultiChoice. As a Production Support Analyst, he is responsible for incident analysis solving , developing and constructing business reports for SQL and Oracle and implement change controls for the business. Additional responsibility includes monitoring system performance via SOA, Kibaba (Elasticsearch), H.P BSM, HP Sitescope. Mphahlele is responsible for creating infrastructure performance reports through HP Ops Analytics, monitoring payments via Splunk and in-house built-in tool and disaster recovery simulation and testing. At Nashua Mobile, he was responsible for application development and enhancing the web sites At South West Gauteng College, he was the IT Technician and Network Administrator. During his tenure at Double Digit Media, he was he focused on application and web site development for new and existing clients Mphahlele contributes as a Content Manager for BizNis Africa.

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