Peugeot Citroen South Africa announces new appointments


On June 01 2017 Peugeot Citroën South Africa began operating under a new South African management team as part of its strategy to transform the brand.

The following key appointments have been made to take the company forward to long-term success:

Francisco Gaie – Managing Director

Replaces Francis Harnie who, after being with the company for six years has returned to Europe.

Francisco comes with a wealth of experience having a B.Com Law degree majoring in Economics from the University of Pretoria and a B.Com Honours degree in Economics from the University of Stellenbosch.

He has extensive experience in the Motor industry having spent time in Nagoya Japan where he was involved in various operational and financial positions pertinent to the motor industry before returning to South Africa.

He joined the Trust Auto Group of companies in 2013 where most recently he was appointed as the Chief Operating Officer overseeing retail operations.

Clara Métivier-Beukes – PSA Groupe  Representative to South and Eastern Africa

After spending 3 years in Paris at the PSA Groupe Head Office (France being her country of birth), Clara is back in South Africa where she moved 17 years ago.

She will be based in South Africa as the PSA Groupe representative covering Eastern Africa including Kenya, Mozambique, Namibia, Angola and South Africa.

Over the past 16 years (armed with an MBA from the University of Abertay, Scotland, UK), she has been part of the motoring industry in the PSA Groupe.

Starting as a marketer, Clara moved on to various positions in order to gain valuable experience in marketing, sales and operations, giving her a well-rounded background.

In her most recent position, overseeing the Australian and New Zealand region, she further developed her abilities working with multi-functional teams in a multi-cultural environment.

Dineo Mofokeng – Digital Marketing and Advertising Manager

Dineo is a dynamic, versatile marketer. She brings a wealth of experience in digital marketing along with knowledge of current and future trends in addition to her entrepreneurial spirit and leadership.

Morne McCartney – Price and Product Manager

Morne has a long track record at PCSA. He joined the company in 2011 as a cost controller and quickly moved up to Dealer Network Manager, a position he held from 2012 – 2014.

Due to structural changes in 2014 he left the company and came back in 2016 as Chief Accountant. He is versatile, resolute and dedicated. At present he has taken on the role of Price and Product Manager. Morne has a Bachelors Degree (Law).


About Author

Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email:

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