Orange Business Services, the B2B division of the Orange Group, is reaffirming its commitment to support enterprises in Africa with the expansion of its Lagos, Nigeria presence.
It has established a new sales office in addition to the existing customer support activities in the country.
The objective is to support senior IT decision makers with strategies to grasp the market opportunities being brought by digital transformation.
The potential for businesses to expand in Nigeria is demonstrated by the size and rate of growth already achieved by existing Orange clients, especially in the financial sector.
“The expanded Orange Business Services presence in Lagos helps support the many Nigeria-based businesses who want to increase their business performance and profitability,” says Giorgio Heiman, Orange Business Services Africa Vice President.
“We act as a trusted advisor to help our customers compete on an equal footing in what is rapidly becoming a global market. This includes competitive, high-quality IT services delivered in all countries in which they operate.”
Orange Business Services in Nigeria supports both Nigeria-based businesses, which are growing and transforming thanks to digital technologies, and multinational companies from elsewhere on the continent and beyond, which are looking to expand within Africa.
“We place great emphasis on local presence in our markets. There are many growth opportunities in IT, particularly in high-growth markets like Nigeria and across West Africa, but these can only be harnessed if service providers have a local understanding of strategic, political and cultural sensitivities in a region. Orange delivers consistently reliable telecommunications across Africa, including in hard-to-reach places and in jurisdictions where the regulatory environment is still developing,” adds Heiman.