Nedbank’s Avo app has surpassed the 100 000 customer mark and signed up over 1 600 merchants since its launch during the height of the COVID-19 National Lockdown.
‘The growth we have seen on the Avo super app has not only been exponential but also inspiring in terms of South Africans robust appetite for digitisation and innovation,’ says Ray Naicker, Chief Digital Officer of Nedbank Group.
“Listening to our user base is key to our success. Data is an invaluable currency that informs and embodies our new features, offerings and campaign-driven approach.”
The core Avo propositions, which are primarily online grocery shopping, deals shopping and home services, have started to gain traction.
“As Avo grows, we’re answering the calls of our customers. Our next release is underpinned by our disruptive seller model, which empowers third-party local businesses to sell their products through Avo. We have embarked on a full digitisation of top malls, allowing customers to shop digitally in a full mall experience, with a single-home-delivery or click-and-collect option.”
“In a year where education has been on the minds of so many, we made an informed decision to integrate with Karri and other market-leading education partners, offering easy and affordable revision content to South Africa’s learners,” adds Naicker.