MTN today announced it has slashed its out of bundle (OOB) data rate by up to 75% for prepaid customers and that it will be doubling selected prepaid voice and data bundles for the next two months.
Prepaid customers currently not making use of data bundles will pay just 29c per megabyte for their data usage, while customers that do purchase data bundles will pay 49c per megabyte for their OOB data usage.
“We have consistently been reducing the cost to communicate in recent years, but we want to do more for our customers and by tackling the issue of OOB pricing, we know we are addressing a real pain point for the millions of South Africans that support MTN,” said Godfrey Motsa, MTN South Africa CEO.
Motsa said the imminent release of much-needed spectrum was an important milestone in South Africa’s telecommunications history and is reason for optimism.
“We are greatly encouraged by the steps being taken by both government and our regulator, to progress the release of spectrum. More spectrum will be an important contributor to helping further drive down the cost to communicate and by slashing our OOB pricing, MTN is showing our commitment to our customers and to the future of this industry,” said Motsa.
The purchasing of data bundles remains the most cost-effective way to use data, so the new OOB pricing is structured to encourage customers to stay in-bundle. For those customers that have never used data bundles, the pricing has been set at 29c to still allow for well-priced use of the internet, despite not using a data bundle.
New customers that have just activated their SIM cards, customers that have ported to MTN, along with active MTN subscribers that have migrated from contract or hybrid packages to prepaid, will all be allocated the 29c rate. This rate will only change once they start making use of data bundles.
“With so many priorities vying for a share of our consumer’s wallets, we want to remove the worry of OOB pricing and help keep our customers connected, at all times and at affordable rates,” Motsa said.
“The MTN Double Your Bundle promotion gives our customers the ability to stay connected longer and for less,” says Mapula Bodibe, MTN South Africa Consumer Business Executive.
“We want to show that #WeGotU is not just a campaign, it is how we at MTN think about our customers, making sure we are doing all we can to best meet their expectations and keep them connected to the people and things they love,” Bodibe said.
To qualify, customers need to recharge with airtime and buy either data bundles or voice bundles by dialling *142#. They can either opt for option 1 for Double Voice, or option 2 for Double Data purchases. The promotion is only available on *142#.