MailOnline, an English newspaper website, has today, 3 March 2016, announced the appointment of AddSuite, a subsidiary of South African digital media organisation, Ole! Media Group, as its first in-market channel partner in South Africa.
AddSuite will be the exclusive representative of MailOnline in South Africa and have additional responsibility for promoting and selling advertising for MailOnline in and across sub-Saharan Africa.
As MailOnline’s official reseller, AddSuite will manage the entire suite of inventory, optimising programmatic revenues and driving brand sales with South African and sub-Saharan African based advertisers.
“With over two million unique visitors per month in South Africa and four million across the region, this is a very important market for MailOnline. We look forward to AddSuite connecting South Africa’s leading advertisers to MailOnline’s highly engaged and valuable readers,”says James Leaver, MailOnline International General Manager.
“This is a hugely significant partnership for both AddSuite and MailOnline, a true pioneer in the digital media space. We are proud that we have been selected to help grow the MailOnline brand. This is also perfectly aligned with our strategy of engaging with the African digital audience through the world’s leading brands,” Tim Legg, Ole! Media Group Chief Executive Officer.
The agreement was officially announced at the IAB Digital Summit on 3 March 2016.