M-Net, Retroviral, JCDecaux transform billboard into a reality show


M-Net and Retroviral, an online communications agency have collaborated with JCDecaux sub-Saharan Africa to create an interactive Survivor South Africa billboard.

Survivor South Africa is a South African reality game show based on the popular international Survivor format, which has been described as the greatest game on Earth.

The show features a group of strangers who are marooned in an isolated location where they must provide food, water, fire, and shelter for themselves.

The castaways compete in various challenges to win rewards, or immunity from elimination.


“The objective from the client’s brief was to bring the popular reality series into reality by using traditional forms of advertising. Incorporating elements of the realty show into the mix, provides a powerful new dimension that will deliver a high level of engagement. We want to deliver a truly unique outdoor campaign that will bring all aspects of Survivor to life for everyone, with a truly immersive and one-of-a-kind experience that can be enjoyed by all,” says Lelanie Butler,JCDecaux Head of Future and Content. 


About Author

Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email: news@biznisafrica.co.za

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