Yesterday marked yet another significant milestone for BMW Group South Africa when the last BMW 3 Series Sedan rolled off the production line at BMW Group Plant Rosslyn in Pretoria.
The plant has produced a total of 1 191 604 five generations of the BMW 3 Series and will begin a new era of producing the new BMW X3 in the coming months.
The BMW 3 Series will continue its current lifecycle and be produced by other plants within the BMW Group production network.
In addition, it will now be imported into South Africa.
“We look back with great pride over an extraordinary career path of the production of the five generations of the BMW 3 Series at Plant Rosslyn. Over the years, the development of our production and export programme has been the catalyst for our sustainable growth and contribution to the South African economy. With the imminent production of the new BMW X3, we remain a committed and engaged corporate citizen dedicated to the upliftment of South Africa and its people,” says Tim Abbott, Chief Executive Officer (CEO) of BMW Group South Africa and Sub-Saharan Africa.
In November 2015, BMW Group South Africa reaffirmed its long term commitment to South Africa by announcing that it will invest a total of ZAR6 billion at Plant Rosslyn.
The investment, one of the biggest in the local automotive industry, has enabled Plant Rosslyn to get ready to produce the new BMW X3, which will be sold locally and exported to Europe.
In October 2017, an additional ZAR160 million was pumped into the Rosslyn manufacturing facility to enhance production line speed.
Stefan Hülsenberg, Director of BMW Plant Rosslyn, says that the enhancement has raised the maximum production capacity by almost 10%, from 71 000 units to 76 000 units, leaving the plant with excellent potential in the future to produce the highest volume ever in its 45-year history.
“Plans to create a center of production excellence at our plant are well under way with the largest infrastructure upgrade in the history of the facility now completed and staff upskilled in state-of-the-art technologies. Supplier development and localisation strategies are in progress, and we are confident that the new BMW X3 will be more localised than the BMW 3 Series we’ve produced. We are continuing to build our future together,” Hülsenberg adds.