How electronic payments are evolving the stadium of the future

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Most sport fans have experienced the long queues at stadiums – at the entrance when buying tickets, or inside buying food, drinks, or your favourite player’s jersey. And then you hear the loud cheer from pitch side, missing the crucial action while you’re stuck in line.
In the stadium of the future fans won’t miss the action as they will spend less time in line and more time focused on their favourite team on the pitch.
At present, digital contactless payments and other innovative smartphone-based solutions are paving the way for faster payments and therefore shorter queues, as well as an overall better stadium experience.
How electronic payments are hitting a home run today
The last few years have witnessed dramatic changes in the payment industry with the rise of digital payments.
These changes are going to accelerate as more people around the world use contactless cards and smartphones to pay each day.
Merchants, in stadiums and elsewhere, can now accept payments in a multitude of ways, including scanning a QR code, contactless cards, wearables, and digital wallets.
An analysis of spending inside the 2018 FIFA World Cup Russia stadiums from the opening match on June 14 through the semi-finals on July 11 shows the increased consumer adoption of innovative payment technology.
Half of purchases with Visa in tournament venues utilized contactless transactions, including cards, mobile devices and wearables.
In today’s world software and services turn almost any locale or any device into a potential POS and the era of single-purpose transaction terminals is coming to a close. This is part of one of the major trends identified by Visa in the sector as “everything as a point-of-sale (POS)”.This also presents new opportunities to displace cash while building relationships and rewarding customer loyalty.
Visa, as a proud partner of the Total Africa Cup of Nations (AFCON) 2019, kicking off on 21 June in Egypt, will bring these innovations to the country and the fans coming to watch the soccer. The sponsorship deal with the Confédération Africaine de Football (CAF) makes the global leader in payments the exclusive payment services provider at some venues during the Total AFCON tournaments in 2019 and 2021

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Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email: news@biznisafrica.co.za

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