Shift Capital, developers of the new Hilton Siding Shopping Centre, have begun transforming the vacant plot on 1 Park Lane, corner of Park Lane and Hilton Avenue by cutting down invasive species.
As Phase 1 construction begins, the developers are running an exciting logo design competition, challenging the public from Hilton and surrounds to submit a logo design for the new centre.
The winner will take home bragging rights to the centre’s branding as well as a prize package (worth ZAR5000) curated from local businesses:
- Karkloof Canopy Tours for 2
- ZAR300 voucher for The Station Coffee Shop
- ZAR300 to spend on pampering treatments at Dragonfly Nails & Beauty
- A biltong hamper from KZN Game Meat
- Velskoens (or another product to of the same value) from Boet & Betty
- 1 week meal delivery from Tastebox for 2
- A sweet hamper from Chocolate Sensations
- A hamper of sustainable living items from Living It Green
- And ZAR1000 cash
With the Hilton Siding Shopping Centre, Shift Capital is intent on creating a convenient, safe shopping and lifestyle experience for the growing Hilton community, catering for the future while respecting and protecting Hilton’s heritage. Getting locals involved in the logo design competition represents the developers’ entrenchment in the Hilton community.
“As a past pupil of Cowan House and Hilton College, I have a strong affinity for the Hilton village. My family and I recently moved to the area, and we will be moving our Shift Capital Head Office to the Hilton Siding location,” says Nic McSeveney, Managing Director of Shift Capital.
He continues: “In terms of our own family business (Shift Capital), Hilton Siding is set to become our flagship development, setting the standard for what we can do. It’s a project very close to our hearts.”
Covering an area of 3884 square metres and located on the busiest section of Hilton Avenue, Hilton Siding aims to become one of the growing village’s most convenient and affordable shopping centres. The land has always been zoned for commercial purposes, but has remained undeveloped and has become an area of urban decay.
Opening in December 2021, Hilton Siding aims to be Hilton’s family-orientated, eco-friendly shopping centre of choice. Anchored by a new FreshX concept Checkers, a Clicks pharmacy, Seattle Coffee, and family favourites like Nandos and Ocean Basket, Hilton Siding provides an affordable one-stop-shop for a parent or professional’s daily needs, right on their way to school or work.
The design and architecture incorporate elements from the old railway line, paying homage to Hilton’s heritage. The starting point has been to respect the history of the site and the fact that it used to host railway lines. The architecture uses Corten steel elements, I-beams with aged brickwork, and industrial style steel doors and windows to achieve a ‘railway station’ feel. Some of the original steel arch elements will also be used as design features.
The centre is more than just a shopping destination— the covered walkways, promenade, amphitheatre and open spaces lend themselves to gatherings such as picnics, fitness events, performances, markets, heritage tours or a place to simply chill out while enjoying the outdoors with family and friends.
Get those entries in before 30 November!
The winning logo design will feature prominently on the building itself, as well as on all Hilton Siding documents, marketing material, the website, social media accounts, and anywhere that the brand name is mentioned.
The Shift Capital developers look forward to seeing the creative talent in the Hilton area with entries into the Hilton Siding logo design competition.