A new generation of socially conscious investors, comprising predominantly millennials, is driving a prolific trend in global investing.
They want their money to do good in the world, while still realising a fair return.
The trend, known as impact investing has gained significant traction in first-world markets.
By investing in businesses that benefit society or the environment, be it through renewable energy, sustainable farming, infrastructure development or healthcare, impact investors aim to have a real-world impact. Their mantra is to create a positive future for more than just themselves.
Conventionally, impact investing means only purchasing shares in companies that do good, but South Africa’s leading independent financial services provider, Fedgroup, believes that investing directly into sustainable ventures, instead of on a stock exchange is a smarter alternative.
That’s because investing in shares and funds can be unnecessarily complex, and hidden costs and fees eat into your returns.
In addition, barriers to entry can be prohibitive.
Instead, Fedgroup has created a mobile app that allows impact investors to own farming assets.
Fedgroup’s Impact Farming investment platform offers investors access to a growing network of local crowd-farming ventures that generate profits. Starting from ZAR300, investors can own assets from accredited farming partners, including blueberries, sustainable honey and urban solar farms.