fastjet has appointed Hein Kaiser as General Manager of Marketing and Communications to oversee all the low-cost airline’s African markets.
Kaiser is based in Johannesburg and will focus on the airline’s overall marketing and communication strategy and implementation, serve as spokesperson and manage the regional marketing teams in fastjet’s key markets of Tanzania, Zimbabwe, Zambia and South Africa.
Kaiser joins fastjet and reunites with CEO Nico Bezuidenhout after holding his long-standing tenure as Head of Communication and Corporate Affairs and Acting Head of Marketing at South African Airways subsidiary, Mango.
“As fastjet continues to deliver on its vision to make air transportation affordable and accessible to everyone on the African continent, the time is right to invest in specialist leadership for our key business areas,” says Nico Bezuidenhout, fastjet Chief Executive Officer.
“Hein was integral in building the success of the Mango brand, and has been recognised for his strong strategic ability and lateral creativity.”
In addition to his knowledgeable aviation experience, Kaiser’s résumé also includes television and radio production, scriptwriting, political campaign management and theatrical production.
“I’m looking forward to settling into my new role at fastjet,” says Kaiser.
“I have a great team working alongside me and I have no doubt that together we will build on the existing brand strengths while creating meaningful and impactful campaigns that will contribute to even greater success.”