Generation Z, those born between 1996 and the present, are watching less television than their predecessors.
Instead they are spending all that free time on their phones. In fact, they are spending over 15 hours a week on their smartphones, which are a mode of introduction into global technology.
To better usher Gen Z’ers into this era of hyper connectivity, Samsung introduced the next level of its Galaxy J series range.
“The new and exciting Galaxy J Pro series consists of the Galaxy J5 Pro and Galaxy J7 Pro models and is poised to enable Gen Z’ers to enjoy a smarter life with a phone that has premium Samsung Galaxy range features, a stylish body design and enhanced camera technology at an affordable price,” says Rui Brits, Samsung South Africa Senior Manager of Product Marketing.
Those Gen Z’ers old enough to enter the workplace are already jacked into the connected era of the internet, memes and social media. They are an always-on generation and demand quick access to the information they need. Which is why the J7 Pro’s Always-On Display, which enables consumers to check information at a glance without waking up the screen, is the perfect feature for these users.
“Samsung wanted to bring our customers a new and exciting smartphone that meets their lifestyles, tastes and budgets. We are confident that the Galaxy J Series Pro (2017) will appeal to existing and new customers seeking a beautifully designed, powerful smartphone from a premium brand, all at an affordable price point,” says Brits.