Econet Media, a pan-African broadcaster has announced the launch of its Internet Protocol Television (IPTV) service Kwesé Play, a video streaming service.
Kwesé has invested in a multi-platform content distribution model which it has expanded to include IPTV.
Video-on-demand services and streaming content over the Internet utilising fibre networks has grown in popularity in South Africa, however the industry has been plagued by slow download speeds and the high cost of access.
“Kwesé Play removes many of the primary hurdles which have stopped some of the leading VOD services from entering the continent. Our platform will deliver an excellent viewing experience over a reliable and super-fast network at a price point which is more affordable than any service currently available in the market,” says Joseph Hundah, Econet Media President and Chief Executive Officer.
Rather than building its own VOD business, Econet Media has taken a different approach and invested in building the best platform to house some of the biggest names in VOD globally.
In addition, Kwesé has announce the launch of a long-term partnership with Netflix for Sub-Saharan Africa, leveraging Kwesé’s pan-African reach to help make it easier for African consumers to enjoy Netflix.
As part of the partnership, Kwesé will develop partnerships with telecoms operators across Sub-Saharan Africa to distribute Kwesé TV and Netflix.
The first partnership activity is launching the Netflix service on the Kwesé Play streaming box today.
Kwesé Play will launch initially in South Africa and will roll out across Sub-Saharan Africa.
“African customers are demonstrating their enthusiasm and appetite for internet television and we believe they should be able to access the best shows in the world at the same time as everyone else, without the restrictions of a linear schedule. We’re working hard to make this a reality and we are thrilled to be working with Kwesé to make it easier for people to access and enjoy our service,” says Maria Ferreras, Netflix Vice President of Business Development for EMEA region.
“Our strategy is to provide the best in VOD via a superior network. We’ve partnered with the best in IPTV hardware and content to offer our viewers world-class programming through our fibre network infrastructure,” adds Hundah.
For information on Kwesé Play visit: www.kwese.com