Business Insider online publication launches in South Africa


The South African edition of Business Insider, the world’s largest financial news platform, has gone live today, 23 February 2018. 

Business Insider, with an estimated 120 million users, is one of the fastest-growing news brands in the world. 

Business Insider South Africa has been launched in partnership with Media24.

The South African site has sourced an experienced editorial team.

Helena Wasserman is the Business Insider South Africa new Editor.

Wasserman is a seasoned Financial Journalist and Editor with more than 20 years experience on some of the country’s leading business titles, including Finweek, Fin24 and Sake24.

Phillip de Wet, Associated Editor, was previously with Mail & Guardian and is an award-winning journalist known for his sharp analysis of current affairs. Bruce Whitfield, one of South Africa’s most prominent journalists, will be one of the contributors to Business Insider South Africa.

“With a young and ambitious population, South Africa is an ideal market for Business Insider’s fast-moving and empowering content. Its rapidly expanding middle class is yielding a new generation of executives, who are early adopters of technology and hungry for information on innovation and strategy.  Reflecting our unique environment and sense of humour, Business Insider South Africa will provide our users with information that is smart, helpful, accurate, fearless, fast and fun,” says Wasserman. 

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