Burger King, Dunkin’ Donuts introduce digital photo booths at restaurants

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In a digital age where social media and ‘selfies’ reign supreme, it was only a matter of time until digital photo booths were introduced into Quick Service Restaurants (QSR).

Burger King and Dunkin’ Donuts have become the latest brands to install a custom digital photo booth in their N1 City outlet in the Western Cape.

Holding company Grand Parade Investments has built a unique kid’s play area on the 1st floor above their Burger King and Dunkin’ Donuts outlets in Goodwood, close to N1City Mall.  The play area features touch tables, gaming stations, interactive floor projections and a fully-automated digital photo booth.

Moving Tactics, the leading South African digital signage solutions company, was employed to build a custom-designed, vinyl-wrapped, powder coated steel fabricated housing, into which a 32” industrial LED touch display, HD camera and PC have been installed to deliver a ‘selfie’ booth that needs no human interaction.

As kids enter the photo booth, pop-up prompts on the screen take them through a basic 3-step process to have their photograph taken. After the countdown that gets them ready to pose and smile for the camera, each image is digitally stored on a cloud-based server.  The photographed subjects are then given the option to share their digital image via Facebook, Twitter or email. All images are branded with the company logo before being sent to social media channels.

“This has been a great project for us to work on. These photo booths are very popular with the kids and in today’s day and age, the youngsters are very technically-minded and have no problem in quickly working out how the technology works,” says Andy Higginbotham, Moving Tactics Digital Impact Creative Director. 

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Thabo Mphahlele is the BizNis Africa Head of Sales and Marketing. Mphahlele was previously MultiChoice Production Support Analyst responsible for developing and monitoring applications. In addition, Mphahlele develops and automates batch scripts and is responsible for the daily infrastructure maintenance at MultiChoice. As a Production Support Analyst, he is responsible for incident analysis solving , developing and constructing business reports for SQL and Oracle and implement change controls for the business. Additional responsibility includes monitoring system performance via SOA, Kibaba (Elasticsearch), H.P BSM, HP Sitescope. Mphahlele is responsible for creating infrastructure performance reports through HP Ops Analytics, monitoring payments via Splunk and in-house built-in tool and disaster recovery simulation and testing. At Nashua Mobile, he was responsible for application development and enhancing the web sites At South West Gauteng College, he was the IT Technician and Network Administrator. During his tenure at Double Digit Media, he was he focused on application and web site development for new and existing clients Mphahlele contributes as a Content Manager for BizNis Africa.

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