MTN has been recognised as the biggest brand in Africa in a ranking of the continent’s most admired and valuable brands by Brand Africa.
The Brand Africa 100 award for the Most Admired and Valuable African Brand was presented to MTN at the African Business Awards on 20 September 2013 in New York, USA.
Acknowledging MTN as the Overall Top African Brand, Brand Finance Africa Chairman and Brand Africa Founder, Thebe Ikalafeng said, “MTN’s investment and innovations in building a consistent pan-African brand experience across 16 countries on the continent is an exemplary standard for building not just African brands, but a global brand in Africa that delivers beyond just the service but plays a catalytic role in Africa’s growth.
“MTN’s change in brand value and brand rating over the years highlights this return on investment and success. Since 2010, MTN’s brand value has risen by 10% to $5.1bn, and the brand is growing from strength to strength.”
The Brand Africa 100 award, initiated in 2012, is the third brand acknowledgment MTN has received this year. In May, MTN was listed as the only African brand on the Millward-Brown BrandZ Top 100 Global Brands survey for 2013.
In addition, MTN emerged as South Africa’s most valuable brand in the annual BrandFinance Most Valuable Brands Survey.
“Over the years, we have proudly witnessed the growth of our brand as the company expanded its footprint, says Jennifer Forrester, MTN Group Marketing Executive.
“We believe this can be attributed to our unwavering commitment to enhancing the lives of our customers and communities – whether through our CSI, sponsorships or products and services. The MTN brand continues to resonate with our customers and communities and inspire affinity.
“Such accolades serve as confirmation that, working with our customers and communities, we are doing something right. It’s also motivation for us to continue finding new ways to make our customers’ lives brighter, while enhancing their experience of MTN.”
MTN is currently the leading mobile operator in Africa, with a presence in over 22 regions and over 200 million customer subscribers.