Thursday, August 16

BMW Group South Africa starts production of new BMW X3

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A new chapter in South Africa’s automotive story began this week as BMW Group South Africa started production of the new BMW X3 at its Rosslyn plant.

In 2015, BMW Group announced a ZAR6 billion investment into South Africa in order to prepare BMW Group Plant Rosslyn for the BMW X3 production.

BWM Group Plant Rosslyn was the first plant built by the BMW Group outside of Germany. The plant built the BMW 3 Series for 35 years, manufacturing a total of 1 191 604 units during the period and increasing production with every model. With a planned maximum capacity of 71 000 units of the BMW X3, which was later increased, with an additional ZAR160 million investment to 76 000, BMW Group Plant Rosslyn has the opportunity to flexibly match volumes to demand, and to build more cars than ever before.

Tim Abbott, CEO of BMW Group South Africa and Sub-Saharan Africa, says the successful ramp-up of production of the BMW X3 at Rosslyn is a vote of confidence in the country and in BMW Group South Africa’s associates.

“The allocation of production of such a crucial model to our plant is about as big a vote of confidence as it gets,” Abbott says. “The demand for the BMW X3 globally is powerful, and ramping up on time and to the right standards is vital to the model’s success.”

“I have full confidence in our associates and plant management at Rosslyn. This is the team that won the coveted JD Power Platinum award in 2015, showing that a South African plant can lead the world in terms of quality,” concludes Abbott.

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Zweli Sikhakhane is a Web Developer, Digital Marketing Manager and Contributor at BizNis Africa. Sikhakhane began his Digital career at AVATAR Agency, them moved to Maverick Minds, a digital agency based in Johannesburg CBD. Sikhakhane moved to Red Quarter, a digital marketing and events agency Sikhakhane is a highly motivated and enthusiastic professional and a team player who would like to grow grow in the digital industry.

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