Today saw the official launch of the recently established Beer Association of South Africa (BASA) at the Mad Giant Brewery in Johannesburg.
The BASA brings together the Craft Brewers Association, Heineken South Africa and South African Breweries in order to form a unified voice on issues affecting the beer industry and enhance beer culture in South Africa.
The industry is a major supplier of local jobs, an economic driver and a large revenue raiser for government. South Africa is one of the largest beer producing countries in the world and is the most popular beverage in the country in terms of volume and value.
Craft brewer Apiwe Nxusani-Mawela said: “It is such an exciting time for the Beer industry in South Africa. After many years of trying to set up the association, the launch is finally taking place. Together the BASA members will do more to elevate beer and grow a positive beer culture in the country,” says Apiwe Nxusani-Mawela, Craft Brewer.
“Heineken is a member of various beer/brewers associations in different markets in the world, and we therefore, know of the important role the beer association can play in promoting the role of beer in society, differentiating beer as a category, advocating for certain regulations for the category and in demonstrating the economic impact of the beer sector,” says Gerrit van Loo, Heineken South Africa Managing Director.
“SAB recognises the value of our membership in BASA and regards the association as an opportunity to engage and educate consumers and civil society on our contribution to growing the country’s economy. Beer plays a significant role in growing local communities through the use of predominantly locally sourced raw materials and the provision of sustainable jobs across our diverse value chain, supporting thousands of farmers, suppliers and retailers – and creating opportunities for inclusion for many SA youth and women. BASA will enable the industry to collectively contribute to shaping the category’s positive impact in South Africa and encourage stronger collaboration with government in creating a mutually beneficial business environment,” says Ricardo Moreira, South African Breweries CEO.
“The BASA looks forward to working with government and its partners within the private sector and civil society in order to ensure the sustainable growth of the sector and to continue making a positive economic and social contribution to South Africa,” says Sanele Gaqa, Beer Association of South Africa CEO.
In 2018 the beer industry contributed 1.53% of GDP at a multiplier of 1.4 which is the same contribution as the mining industry, generating a total GDP impact of ZAR387.1 billion. Between 2015 and 2018 it supported around 200 000 jobs, contributing 1.4% of national employment last year alone.
For this reason, the BASA will focus on advocating for the responsible advancement of the interests of beer manufacturers, promoting ethical and legal trade practices and facilitating the sustainable growth of the sector. The BASA members also recognise the negative effects of alcohol abuse in communities and are committed to differentiating beer as a product of moderation and leading co-regulation and transformation of the alcohol industry.