The partnership between Avon and Tlale is the first collaboration of its kind at Avon and in the direct selling business in South Africa.
Avon customers will for the first time get an opportunity to directly purchase these sought-after accessories from their Avon Beauty Entrepreneurs or from any of the company’s digital platforms
“Avon has a proud and illustrious history of being a company for women that has continuously used the power of beauty to change people’s lives. This partnership with an internationally renowned fashion icon gives us an opportunity to reaffirm our drive to democratise beauty for millions of our customers and to contribute meaningfully to the empowerment of our Beauty Entrepreneurs and the female economy. We are looking forward to continuing to harness our expansive footprint and the power of our brand to make a positive difference in the lives of those we touch,” says Mafahle Mareletse, Managing Director of Avon Justine South Africa.
The items that will be available for purchase in the inaugural collection include a scarf, a tote bag, a sling bag and a pair of sunglasses.
“This pioneering partnership is a trailblazer in Avon South Africa and it represents our ongoing efforts to offer our customers cutting-edge products that meet and exceed their expectations. Through this partnership, we are bridging the fashion divide by facilitating access to a range of chic and trendy accessories that our consumers would not ordinarily have access to. This collaboration with the beloved fashion icon gives us an opportunity to support homegrown talent and also gives expression to our quest to provide premium products to our customers without breaking the bank,” adds Mareletse.
“We are excited to be partnering with Tlale on this venture and we are looking forward to a new chapter where we will provide our customers unmatched and bespoke offerings that are in line with our brand promise of Stand4Her. At Avon, we are unwavering in our quest to empower our Beauty Entrepreneurs and continuously explore ways of enhancing their earning opportunity. We believe that we will meaningfully augment their ability to bolster their revenue – generating capacity by giving them the opportunity to tap into the fashion-conscious and aspirational youth market,” Mareletse concludes.
According to the findings of a study by global market research and consumer data company Statista, the fashion industry in South Africa raked in revenues of ZAR9.6 billion in 2019 from the sales of footwear, apparel, bags and accessories, up from ZAR7.8 billion generated in the previous year.
The study further found that consumers aged between 18 and 24 accounted for 29.6% of the sales, while those aged between 25 and 34 were responsible for 39.5% of sales in the period under review.
“For Avon, this partnership represents a natural synergy between one of the world’s biggest beauty companies with a proud South African heritage of innovation, and a household fashion house that has redefined South African style and put Africa on the international stage.
“For more than 130 years, we have transformed people’s lives and have been the agents of positive change that have unashamedly championed the causes that resonate with women. Through this partnership we are putting women at the epicenter of everything we do – we are unlocking Her potential and giving Her the push to make it easier for Her to earn a decent income. We are excited to embark on this journey and we believe that this will have positive spinoffs for all our stakeholders,” says Mareletse.
“As a fashion house, the David Tlale brand has always sought to break the mold and associate themselves with institutions that have served as benchmarks in the fashion industry. Our partnership with Avon mirrors our aspirations of taking our brand to the next level by leveraging the ubiquity of the Avon brand and the desirability of our offerings. Avon Justine has a single-minded purpose of empowering women, and it is these values that attracted me to join forces with the company. This is a win-win partnership in which our broader base of customers will ultimately benefit,” says Tlale.
The Avon – David Tlale inaugural collection will be available for direct purchase from March 2020.