Africa’s Denel targets Asian Business Executives

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Denel will expand its marketing efforts in Southeast Asia with a strong presence at the Defence and Security Exhibition in Thailand from 5 to 8 November 2013.

The exhibition will bring together defence decision-makers and technology experts from some of the fastest growing economies in the world and this will provide a great platform for the local industry to display its capabilities.

“Southeast Asia is one of our primary target markets – together with Africa and the Middle East – and we will provide the visitors to the four day long exhibition in Bangkok with a broad insight of the products Denel is developing and manufacturing,” says Riaz Saloojee, Denel Group Chief Executive Officer.

Many of the ASEAN countries – Association of South East Asian Nations – have embarked on military modernisation programmes making it one of the fastest growing regions for defence spending in the world.

This 10th annual exhibition will bring together more than 400 defence manufacturers from 20 countries and will feature the latest products and technology across a range of military and security equipment.

Saloojee says Denel wants to build on the strong diplomatic and trade ties between South Africa and ASEAN countries. Both China and India are part of the BRICS group of nations while South Africa has strong bilateral relations with countries such as Thailand, Malaysia, the Philippines, Korea and Indonesia.

Denel recently concluded a R3.5 billion contract with Malaysia to supply a range of turrets and integrated weapon systems to be fitted onto infantry combat vehicles. “This has raised our profile in the region and emphasised the quality and versatility of our products and systems,” says Saloojee.

“We are widely acknowledged as global leaders in artillery systems and unmanned aerial vehicles and are contributing to some of the most advanced missile development programmes currently in progress,” he says.

Among the Denel products that will either be on display or demonstrated are:

• The GA-1 20 X 80mm, a multi-purpose automatic cannon, manufactured by Denel Land Systems. The rapid-fire weapon has proven its effectiveness in the landward defence arena and on helicopters and its naval-mounted version can be a valuable deterrent in the efforts to combat piracy in the Indian Ocean.

The GA-1 can be effectively deployed alongside the company’s well-known NTW-20 anti-materiel weapon which has the ability to destroy high-value targets such as vessels, refineries, bunkers and radar installations with pin-point accuracy over a distance of more than 2 000 metres.

• Denel Land Systems will also market the latest version of its CASSPIR mine-protected vehicle which sets new standards in protection, power, maneuverability and comfort for crew and passengers.

• Global attention is also focused on the Umkhonto surface-to-air-missile, with an extended range, developed by Denel Dynamics. The new version of the Umkhonto recently destroyed targets at a record range of 20 kilometres during a series of tests observed by local and international experts.

Saloojee says Denel is using opportunities provided by international defence exhibitions to highlight the high-technology capabilities of the South African industry.

“Denel is an important national asset that all South Africans can be proud of. We are actively marketing our products and systems through which we can earn valuable foreign exchange and create more economic opportunities within South Africa,” he says.

The show, which takes place from 4 to 7 November 2013, will be held at the Impact Exhibition Centre in Bangkok.

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