Accenture Interactive has won gold at the 2018 Loeries Award in the Service Design category for its Nedbank Smart Geyser solution.
“This gold now affirms the relevance and impact of digitisation as a means to engage and market to modern consumers,” comments Wayne Hull, Accenture Digital Africa Managing Director.
Hull explains that digitally-empowered consumers are constantly re-evaluating their brand loyalty and are switching to companies that are most relevant to them in the moment. “Brands and agencies that continue to apply outdated marketing methods and engage with consumers in traditional ways, will lose their relevance among today’s discerning and demanding customers.”
“By using the power of the Internet of Things and tapping into a homeowner’s behavioural patterns, we reached into the heart of the home to both reduce everyday living costs, while also mitigating the risk of damage to property, household items and valuable personal possessions,” explains Hull.
“It’s a powerful example of how the intelligent application of technology can change the way a brand like Nedbank engages with customers. By creating a hyper-relevant solution, the campaign built a powerful brand connection to entrench customer loyalty, while also disrupting the financial services industry,” he concludes.