Abasiama Idaresit


Abasiama Idaresit is the Founder and CEO of Wild Fusion, a digital marketing agency servicing some of the world’s biggest brands operating across Africa.

Idaresit founded the company in 2010 on a very modest budget of US$250 and under his leadership the company has grown remarkably, generating on average over US$10 million annually.

The company’s clients include: Samsung, Unilever, Visa, Vodafone, Nigeria’s Diamond Bank, Samsung, Pepsi as well as several large Pan-African corporations and has operations in Nigeria, Ghana and Kenya and is on track to expanding to six other African countries in the next 18 months.

The rapid growth of Wild Fusion attracted the attention of Google, the search enging company has partnered with Wild Fusion, and it eventually became the first Nigerian company to become a Google Adwords partner and Google’s first Adwords certified partner in West Africa.

Idaresit is an alumnus of the London School of Economics, where he earned his Degree in Information Systems and Management.

After he graduated, he returned to Nigeria in 2008 determined to use the Internet to change how things were done on the continen and to better the lives of his fellow Africans.

Iderasit is listed on Forbes as one of the ten African Internet millionaires to watch.


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