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Samsung Electronics, introduced three Gear devices to its industry pioneering wearable portfolio.

The Gear Sport, a sleek and versatile fitness-focused smartwatch that is water resistant; the Gear Fit2 Pro, an upgraded GPS sports band with smart features and the Gear IconX, a second generation of the company’s cord-free earbuds, now form part of the company’s innovative offering.

The new devices assist with a range of activities across robust fitness tracking to nutrition and sleep monitoring, as well as motivational coaching as a lifestyle companion. Through the introduction of new smart capabilities, easy-to-use features and by partnering with leading names in technology and fitness, Samsung is enabling consumers to go beyond fitness, to accomplish even bigger things.

“Samsung has a long history of innovating technologies that meet consumers goals and aspirations. Whether you are going for a jog or training for a triathlon, Samsung’s wearables are designed with everyday athletes, of varying fitness levels, in mind. Our wearables defy the stereotype that being fit requires spending copious amounts of time in the gym with fitness trackers that are complex and only compatible with the most intense workouts. Rather, the new Samsung Gear wearables enable consumers of all shapes and sizes to ‘go beyond fitness’ to enjoy an active, balanced and fulfilled life in a smart and seamless way,” said Justin Hume, Samsung South Africa Chief Marketing Officer.”

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