Visa expands business footprint across Francophone Africa

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Visa Inc, a global payment company, today, 1 march 2016, announced its intention to open an office in Côte d’Ivoire in order to provide electronic payments for consumers across the region.

Visa is currently in the process to finalizing the procedures leading to the opening of its office in Côte d’Ivoire.

This important development will help drive the company ‘strategy in Africa where two billion people live without access to financial services, according to the Global Financial Inclusion Index 2014. .

“This is indeed great news, it will help Côte d’Ivoire in its endeavors to promote electronic payments in the country and drive financial inclusion to the benefit of the overall economy,” says  Koné Adama, Côte d’Ivoire Minister of Finance.

“This is encouraging news for 2016,  Côte d’Ivoire is currently exerting significant efforts in attracting foreign direct investments and facilitate commerce and electronic payment will help in increasing the transparency of the economy to that end. Visa is welcome to the region,” says Jean-Louis Billon, Côte d’Ivoire Minister of Commerce.

“We are pleased with the plans shared by Visa and it will definitely help in attracting tourists to visit Côte d’Ivoire and we look forward to our partnership with Visa to execute campaigns that would result in the promotion of the country as a destination of choice for tourists,” says Roger Kacou, Côte d’Ivoire Minister of Tourism.

“Our presence in Côte d’Ivoire reflects the growing importance of the UEMOA region which represents 40% of the collective GDP of the Economy of West African States. It showcase, both, our commitment and enthusiasm to help the Francophone African markets as they migrate from cash to digital payments  to provide  consumers across socio-economic groups with secure, convenient, and reliable payment options.” says Tarek Elhousseiny, Visa General Manager of North and Francophone Africa.

“We plan to proactively work with the governments and partner banks across the region to roll out initiatives that are focused on financial inclusion and help consumers realize the full potential of electronic payments while expanding the technology and global expertise that would support economic growth plans in the region.”

“The decision to have a permanent presence in Côte d’Ivoire will enable Visa to better serve its partner banks and focus efforts on projects that would help accelerate financial inclusion in Francophone West Africa. We have collaborated with 47 governments to provide more than 5000 products and solutions to help financial inclusion efforts globally. These products and services enable governments to reach more people and enhance the quality of services offered to them.” concludes Ismahill Diaby, Visa West Africa Manager.

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Bontle Moeng is the Founder and Managing Director of BizNis Africa. Moeng has spent 16 years working in the digital and online media industry across Africa. She applied her trade at True Love magazine prior to discovering her passion for Investment news in key sectors across Africa. Moeng previously worked for ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and Havas Johannesburg. Her primary focus is to provide solid and valuable content on investment opportunities for the ICT, Energy and Mining sectors across Africa. In addition, the online news publication assists global companies to expand their presence in Africa. Email: news@biznisafrica.co.za

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