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Hlaudi Motsoeneng, SABC Acting Chief Operations Officer

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The South African Broadcasting Corporation (SABC) is the official Broadcast Rights holder for the upcoming 2014 FIFA World Cup Brazil, which will take place from 12 June until 13 July 2014 in Brazil.

This makes us the proud official broadcaster of this prestigious event. The SABC will present a melting pot of programmes that will celebrate and showcase the connection between the host country and our own, horning in on the passion, flair and difference that the game of soccer represents to billions of fans.

The SABC’s 19 Radio stations and 4 TV channels will use its dominance to bring the beautiful game of soccer to the entire South African population in the language of their choice.

Television channel SABC 1, is the main carrier of the 2014 FIFA World Cup Brazil™ in Brazil and will broadcast 56 matches LIVE and will also broadcast 1 hour and 30 minutes build up programmes to world cup matches. SABC 2 will offer an alternative viewing experience of the World Cup, while SABC 3 will carry eight matches only.

As the Official Broadcaster of the 2014 FIFA World Cup Brazil the SABC:

• Will broadcast all 64 games LIVE across all 3 TV channels and 19 Radio stations, in all the 11 official languages.

• Will offer various programming around the World Cup beyond match coverage. These programmes will be ably anchored by our team of local and continental on-air personalities.

• Will deliver an integrated programming mix across all SABC platforms, which seek to enhance the 2014 FIFA World Cup Brazil™ viewing experience.

• Will deliver highlight packages to keep viewers abreast of all the soccer action as well as lifestyle programmes for entertainment.

The 2014 FIFA World Cup Brazil schedule will evidently impact our normal programming, however in an effort to make these alterations as smooth as possible and a transversal strategy to support SABC1 as the home of soccer has been put in place.

The SABC’s Acting Chief Operations Officer Hlaudi Motsoeneng said, “As one of Africa’s best broadcasters, we are ready and fully equipped to deliver a world-class production for this international event. With the footprint that the SABC has, we are confident that we will reach millions of South Africans, who enjoy the game of soccer, as well as households on the continent, which receive SABC channels. We have shown our ability to deliver the best productions with the 2010 FIFA World Cup, Madiba’s funeral and the 2014 national elections”.

Bessie Tugwana, SABC Sports Acting Group Executive stated, “As the public service broadcaster we are privileged to be in a position where we will transport the South African public to the host country Brazil, as they take front row seats in the comfort of their homes and in their respective languages. The best commentary will be brought by talented presenters and analysts as the SABC, brings you The Beautiful Game, The Way You Like It.”

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