Orange, a telecommunications company, announces today, 18 May 2017, the launch of its brand in Liberia.
As from today, Cellcom Liberia will rebrand as Orange Liberia.
The acquisition of the Liberian operator Cellcom was finalized by Orange, through its subsidiary Orange Côte d’Ivoire, on 6 April 2016, allowing the Group to reinforce its presence in West Africa.
Liberia has a population of 4.6 million people and relatively low mobile penetration rate , about 70% of the population.
“With this new presence in Liberia, Orange extends its footprint in West Africa. The launch of the Orange brand confirms our confidence in the country’s ongoing economic recovery and our commitment to bring all the benefits of new digital services to Liberians,” comments Bruno Mettling, Orange Group Deputy Chief Executive Officer and Orange Middle East and Africa Chairman and CEO.
“Even in 2017, an important part of the Liberian population is still waiting for basic telecom services. We will invest significantly in network roll-out across the entire country, develop e-recharge in order to ease the constraints of scratch-cards loading, launch Orange Money, a new robust platform to boost mobile banking services in the country. We will as well introduce new highly competitive offers and low cost Smartphones in order to boost digital inclusion. We intend to position Orange Liberia by 2020 as a true catalyst for the digitization of Liberian society,” Mamadou Coulibaly, Orange Liberia Chief Executive Officer.