M-Net and Retroviral, an online communications agency have collaborated with JCDecaux sub-Saharan Africa to create an interactive Survivor South Africa billboard.
Survivor South Africa is a South African reality game show based on the popular international Survivor format, which has been described as the greatest game on Earth.
The show features a group of strangers who are marooned in an isolated location where they must provide food, water, fire, and shelter for themselves.
The castaways compete in various challenges to win rewards, or immunity from elimination.
“The objective from the client’s brief was to bring the popular reality series into reality by using traditional forms of advertising. Incorporating elements of the realty show into the mix, provides a powerful new dimension that will deliver a high level of engagement. We want to deliver a truly unique outdoor campaign that will bring all aspects of Survivor to life for everyone, with a truly immersive and one-of-a-kind experience that can be enjoyed by all,” says Lelanie Butler,JCDecaux Head of Future and Content.