British luxury automotive brand, Jaguar has been awarded the 2014 Kelley Blue Book Brand Image Award for Best Car Styling Luxury Brand.
The Brand Image Awards, presented by Kelley Blue Book, recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers. The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study.
“Jaguar is a fast rising challenger in the luxury car market with a history of designing beautiful cars,” said Jeff Curry, Brand Vice President, Jaguar North America.
“We continue to move forward with a visual appeal that has people fall in love at first sight.”
Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, tapping into insights from 12 000 in-market new vehicle shoppers annually.
An official awards presentation will take place at the 2014 New York International Auto Show on 16 April 2014.
For more information about the 2014 Kelley Blue Book Brand Image Awards, visit http://www.kbb.com/new-cars/brand-image-awards/