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Tiyani Majoko, Imani Executive Director

The future of law is here.

Imani (www.Imanilod.com), Africa’s first full-scale lawyers on demand service, has launched operations, based out of Johannesburg.

Imani offers legal solutions across the African continent and across economic sectors on a demand basis, tapping into a large pool of skilled and qualified lawyers with experience at big firms.

African legal clients are demanding a practice model that is cost-effective and transparent.

“Working as a legal advisor across Africa, I have witnessed first hand the need for an agile and flexible offering that is specifically designed for clients and their needs,” says Tiyani Majoko, Imani Executive Director.

“We continue to see a lot of potential and investment in legal representation in Africa. Imani’s outside of the box thinking can seize those opportunities in a way that a one size fits all traditional legal approach cannot.”

Majoko says Imani would first focus on developing relationships with major South African companies and then expand throughout the sub-Saharan region.

It will target quickly developing economies such as Ghana, Equatorial Guinea, Angola, Ivory Coast, Nigeria and Kenya. After that it will enter markets with near-term potential like Mozambique, Congo, Botswana, Cameroon, Gabon and Tanzania within the next 12 months.

“The vision of Imani is to transform the African legal landscape the same way that firms like Lawyers on Demand and Axiom pioneered the model in Europe and North America,” says Majoko.

Imani is recruiting 60 lawyers initially and is projecting a talent pool of 400 lawyers within 16 months.

Its lawyers have global experience at big law firms and education from top African, European and North American universities.

“It was time for a firm like Imani to enter the African marketplace and challenge conventional legal methods,” says Gontse Moseneke, Group Executive of Encha Group, an Africa-focused investment house with interests in real estate, oil & gas and technology, of which some are listed on the JSE, Namibian Stock Exchange and London AIM.

“When a service combines the highest standards of a major law firm with the flexibility and cost offering of remote representation, that presents a unique value proposition where all sides prevail,
” says Moseneke.

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