The first-ever BMW M Festival in South Africa attracted just under 20,000 people during the two-day show held at the Kyalami Grand Prix Circuit in Gauteng on 21 October and 22 October 2017.
At the festival, visitors got a sneak preview of the all-new BMW X3 that will be manufactured at Plant Rosslyn in the first quarter of 2018 as well as the new BMW M5 that will be available in South Africa in the first quarter of 2018. The exclusive limited-run special-edition BMW M4 CS was also officially launched at the BMW M Festival.
Festival goers also experienced hot laps in various BMW M and M Performance models while on the other hand more than 2 000 people test drove and experienced various BMW models around the circuit.
“We have made history by not only hosting the first-ever BMW M Festival in Africa, but also the largest one in the world. We are very grateful for the overwhelming support we received from our partners, customers and fans. This demonstrates the passion we’ve instilled in South Africans over the last four decades of our presence in the country. We are certainly here to stay and look forward to other successful BMW M Festivals in the future,” says Mr Tim Abbott, Chief Executive Officer (CEO) of BMW Group South Africa and Sub-Saharan Africa.
Alexander Baraka, BMW Brand Management and BMW Group Marketing Services General Manager, adds that the success of the first-ever BMW M Festival encourages the brand to explore more customer engagement opportunities.
“We want to inspire car fans around the country and actively engage with our customers using more innovative experiential as well as highly emotional brand platforms in future.”