BizNis Africa
Latest News
Africa Architecture Awards announces 20 shortlisted projects
The Africa Architecture Awards, founded by Saint-Gobain, attracted a...
Lynette Ntuli appointed new Libery Two Degrees non-executive director
Unitholders of Liberty Two Degrees are advised that Angus...
Afreximbank grants $200 million financing to Arab contractors
The Egyptian construction conglomerate, The Arab Contractors (Osman Ahmed...
Graça Machel Trust officially launches Women Advancing Africa Forum
The inaugural Women Advancing Africa (WAA) Forum is a...
Union Bank unveils new digital banking platforms
Union Bank unveiled digital banking platforms at an interactive...
Why Jack Ma chose East Africa for first Africa visit
East Africa has become an attractive investment destination in...
Osinbajo unveils $1.5 billion fertilizer plant in Nigeria
Professor Yemi Osinbajo, Nigerian Acting President today, 27 July...
Accenture – GIBS launch artificial intelligence whitepaper
Accenture and the Gordon Institute of Business Science (GIBS)...
Gauteng Infrastructure Investment Conference kicks-off in Midrand
Gauteng Province, situated in South Africa kick-started the second...
South African Institute for Black Property Practitioners Indaba comes to Johannesburg
The countdown to the 2017 South African Institute for...

Richard Walton, Digitata Insights Chief Executive Officer

Digitata Insights, a technology company that delivers intelligence in the mobile telecommunications and digital media arenas, today, 19 may 2017,  announced the launch of the MeMe mobile marketing solution, in partnership with mobile network operator MTN Rwanda.

The MeMe mobile marketing solution went live Thursday, 18 May 2017.

Digitata Insights’s mobile marketing solution, MeMe, enables new digital marketing channels on the MTN Rwanda mobile network to offer brands, advertisers and digital agencies the ability to “Reach and Engage” with consumers in Rwanda.

MeMe delivers selected brand marketing messages to consumers on their mobile devices through its Reach feature, with the ability to target consumers based on demographics, time of day, and location, in an unobtrusive manner. Meme’s advanced profiling capability ensures that the right person is targeted in order that messages are not viewed as spam.

MeMe offers various engagement options through its Engage feature, including “call me back” messages, surveys, app downloads and voucher offers, as well as customised engagement methods like bespoke gamification campaigns.

The announcement also comes amidst heightened enforcement in Kigali of a 2013 bylaw aimed at regulating outdoor advertising, which requires agencies to modernise existing billboards to improve safety and meet more modern standards with regard to aesthetics and functionality. The launch of Digitata Insights’s MeMe solution therefore provides a modern digital advertising solution, together with the company’s campaign implementation and management services.

“We are delighted to be partnering with MTN Rwanda to introduce our highly effective and impactful mobile marketing solution into the burgeoning Rwandan market. With the local advertising paradigm evolving, and mobile rapidly becoming the most significant channel for mass marketing, our MeMe solution is ideally placed to offer advertisers a new and effective means to reach a vast number of potential customers,” says Richard Walton, Digitata Insights Chief Executive Officer.

“This innovative mobile marketing solution is the first of its kind in Rwanda. The strategic partnership with Digitata Insights will generate more awareness for advertisers, and in turn, drive additional sales and service opportunities through enhanced visibility on the MeMe platform,” says Gaspard Bayigane, MTN Rwanda Acting Chief Marketing Officer.

Leave a Reply

Ver peliculas online
%d bloggers like this: