BP’s recently launched dirt-busting fuel, BP Ultimate with ACTIVE Technology, has been named Product of the Year 2017 in the fuel category by a leading consumer survey of product innovation.
Conducted by Product of the Year South Africa, a global organisation that recognises product innovation in the consumer market, the research results were announced at an awards evening held in Sandton on 23 February 2017.
The research process in the fuel category has been conducted in South Africa over the last 9 years and 30 years globally. The winning products for 2017 were selected through the votes of over 5000 consumer households, in a nationally representative face-to-face survey.
“BP is proud to receive such a prestigious award hardly a year since the introduction of our best ever fuel, into the South African market. This recognition reinforces our commitment to innovation and technical excellence that will enhance the driver experience while enjoying more kilometres per tank,” says BP South Africa Head of Marketing, Tebogo Mekoa.
Launched in June 2016, the BP Ultimate Fuel with ACTIVE technology have been designed to complement the very latest, high-spec engine technologies and benefit older vehicles, BP Ultimate fuels with ACTIVE technology have proven dirt-busting properties. Scrupulously tested by BP scientists using more than 80 different test methods, the new BP Ultimate fuels start working to fight the effects of dirt the moment you start your engine, and with ongoing use help deliver a smoother drive, reduce the risk of unplanned maintenance and give you more kilometres per tank.