With its all-embracing approach to sustainability extending far beyond electric vehicles alone, the BMW i brand has established itself as a pioneering influence in the future face of mobility.
BMW i is teaming up with TED, the non-profit organization dedicated to Ideas Worth Spreading whose conferences have earned a worldwide following.
The alliance was announced yesterday during the annual TED Conference in the Canadian city of Vancouver.
BMW i is launching a global search for ideas with TED entitled NextVisionaries.
Here, pioneers, strategists and creatives from around the world are invited to outline their ideas for mobility. Applications can be submitted now at the www.nextvisionaries.com microsite. During a multi-phase selection process over the next four months, a panel of mentors will choose the most impressive, most promising and most groundbreaking proposals.
The winning entrant will be given the opportunity to present their visionary idea from the TED stage in New York in November 2017.
BMW i sees the collaboration with TED as presenting a unique opportunity to help bring visionary ideas for personal mobility to the world’s attention. With BMW i Ventures, the brand already helps selected initiatives and start-ups to develop and implement trailblazing ideas in the organisation of personal transport.
NextVisionaries is providing a platform that is open to everyone and has been designed to enable free exchange of ideas.
“Ever since the founding of project i ten years ago, BMW i has been a visionary pioneer. This spirit of visionary thinking and pioneering action unites BMW i and the TED community. For all pre-thinkers of inspiring and iconic visions around the mobility of tomorrow, we offer a great stage with this unique cooperation,” explains Hildegard Wortmann, Senior Vice President Brand BMW.
“TED Talks give the most creative minds and their most fascinating ideas a way to reach curious audiences around the world. The collaboration with BMW i gives us the chance to unearth some of the most exciting new thinking in the field of mobility,” adds Lisa Choi Owens, TED Head of Global Partnerships.