BizNis Africa
Latest News
NBA Africa Game 2017 signs 7 key partnerships
The National Basketball Association (NBA) and the National Basketball...
Why Made in Nigeria will give small businesses a major boost
Nigerian Federal Government should be commended for putting the...
Education in Africa can grow if we inspire a love for learning
The outlook for schooling in sub-Saharan Africa is more...
Citi Bank scoops Lifetime Achievement Award at 2017 African Banker Awards
Winners of the 2017 African Banker Awards were announced...
Delphine Traoré Maïdou named Insurance CEO of the Year
Delphine Traoré Maïdou, Allianz in Africa Regional Chief Operations...
Foschini Group turnover up 11,6% to ZAR23.5 billion
The Foschini Group (TFG), whose diversified retail footprint covers...
Women’s empowerment makes the workplace warmer
There have been some great success stories with women’s...
Bravura Solutions seals long-term contract with STANLIB South Africa
Bravura Solutions Ltd (Bravura) today announced it has signed...
Emira Property Fund announces ZAR364 million BEE transaction
Emira Property Fund today announced a transaction that will...
Net1 announces Herman Kotzé as new CEO
Net1 announced today, 25 May 2017, that Serge Belamant...

African Business Magazine has released its survey of Africa's most valuable brands

African Business magazine, in partnership with Brand Africa, Brand Finance Africa and TNS release the full results of their exclusive survey highlighting a full listing of Africa’s most valuable brands.

As revealed last month at the African Business Awards, an awards ceremony organised by African Business magazine, Brand Africa awarded MTN and Coca Cola the prize for the best brands in Africa.

In the November issue of pan-African monthly African Business, for the first time, the full findings of a survey conducted by Brand Africa in partnership with Brand Finance Africa and TNS are exclusively listed by category and country.

Africa’s most valuable brands are dominated by South African brands, MTN, and three retailers: Woolworths, Shoprite and Pick n Pay. The Nigerian Globacom comes in at number five with two drinks companies taking the next two spots, Castle beer and Tusker.

The survey was conducted in two parts – one studies the most admired brands on the continent and the other looks at the most valuable brands operating in Africa.

One surprising finding is that brands originating in Africa are not only holding their own against international household names, but in some instances outperforming international brands. While brands such as Nike and MTN rule the roost, the high placing of expensive brands such as Rolex reflects the growing trend in Africa towards the high-end of the luxury market.

The rankings published by African Business have major implications as they demonstrate why some brands are regarded more highly than others by consumers. The information has been welcomed not only by the brands and brand architects but also by shareholders, investors, marketers, advertising agencies, consumer groups and the media as they provide an easily navigable chart of the current state of the consumer market in Africa.

You can read the full version of this revealing survey in the November issue of African Business, now available in newsstands.

For more information log on: http://www.africanbusinessmagazine.com

Leave a Reply

Ver peliculas online

Fill in your details below and we will secure you a free test drive, delivered to you.

Fill in your details below and we will secure you a free test drive, delivered to you.

%d bloggers like this: